How Fortune 500 Companies Use Recruitment Marketing

How Fortune 500 Companies Use Recruitment Marketing In this day and age when the recruitment industry is becoming increasingly competitive, it is essential that companies adopt  effective recruitment marketing practices and focus on building an appealing employer brand, in order to attract the top talent to their organisation. Fortune 500 companies have an advantage over smaller businesses when this is concerned, due to larger budgets and the probability that a reputation has already been established due to the vast size of them. This doesnt mean that time and effort  does need to go into building an effective strategy, however, as they have to make themselves stand out from the crowd if they want to nab the top candidates on the market. Smashfly recently looked into the marketing practices that are being adopted by Fortune 500 companies for talent attraction in 2015, analysing their career websites in order to assess how effective their strategies are. Here are some of their key findings: How are Fortune 500 companies performing in recruitment marketing? Smashly graded each company on their recruitment marketing and rewarded  27% of companies an A or a B. 39% of the Tech sector earned an A or a B. They found that 67% of companies have a student or intern page on their career site and 57% use employee stories. Are Fortune 500 companies making use of mobile? 70 companies have an end to end mobile friendly candidate experience. 59% have a mobile friendly homepage. 36% have mobile friendly job search. 38% have a mobile friendly application system. What emerging and untapped marketing practices are being used? 27% have a talent network. 9% have a blog and resources. 33% have career specific social channels. Find out more below! [Top image credit: Shutterstock]

Advanced Resume Writing For CPAs

Advanced Resume Writing For CPA'sCertified CPA or Certified Public Accountant (CPAs) are called such for a reason. They have received training and have been awarded special certification to help them become a better accountant. A person who is already a CPA can be called a certified CPA. The two terms for the same person have the same meaning in each state, but their title is different in some cases.Someone who has had training is often called a certified public accountant or CPA. He or she has taken an accounting course from a college or university and is now a certified CPA. They are also called certified public accountants because they must pass specific testing to become certified. There are still some CPA's who do not think they need to go through the testing process.If you are looking for a career in accounting, you should look for certified CPA training. This will help you advance your career. After you are certified, you can qualify for higher paying jobs. Certified CPA's may choose to become auditors instead of CPA's, which means they specialize in auditing companies instead of accounting.While most reputable accountants will recommend that a CPA has become a CPA, it is best to take the step. Some accountants might require a CPA to go through a specific certification process in order to advance as a CPA. This is a good way to get started on the right foot.Once you have become a certified CPA, you can further your career by becoming an auditor. An auditor focuses on monitoring a company's books. They might need to have a lot of knowledge about accounting so that they can find errors and fraudulent activities. You can also choose to become a business analyst. This is where you have to learn about business, finances, and accounting.When you become a certified CPA, you can choose to become a management accountant. The benefits of becoming a management accountant include having more responsibilities and making more money. This career can provide you with a high-paying job that also includes providing business management consulting.Regardless of what career path you choose, you can always get a CPA certification to help you advance in the industry. You can even get certified as a financial consultant, or even as a CPA. By becoming a certified CPA, you can earn more money and provide valuable insight to those who are running businesses.Before you visit potential employers, you should write a potential resume. There are many resources that can help you write a perfect resume. Some of these include writing tools and templates. As long as you know how to write a resume, it should be easy for you to be a certified CPA or a certified financial consultant.

My Financial Plan Before I Quit My Day Job (PODCAST) - Classy Career Girl

My Financial Plan Before I Quit My Day Job (PODCAST) The day I quit my day job was a scary and super exciting day!! I knew I could make my business happen because I had worked so hard and because I had done a lot of things financially to make sure we were set up for success. Because let me tell you that 6 months savings/emergency fund we hadwell we needed it, every single penny when my husband decided to quit his draining day job 3 months after I did. Not to mention the 6-month-old baby that we had to support ourselves now. Weve learned a ton and a huge shout out to my husband for making sure we have our financial ducks in a row. If you want to know behind the scenes what we did financially before I quit, this episode is for you. My Financial Plan Before I Quit My Day Job Subscribe  on  your favorite platform below: iTunes Google Play Music Stitcher Radio TuneIn iHeartRadio Sound Cloud You may also like these episodes: Essential Bookkeeping and Financial Practices to Support Your Small Business How Can I Begin To Earn Revenue From My Blog? Lets face it, budgeting and managing your money is tough, especially if you are a new business owner. Thats why I created the The Insanely Simple Budgeting and Forecasting Template For Small Business Owners that I use every month to plan out my budget and expenses in my business. You can grab it now by going to https://www.classycareergirl.com/moneytemplate.

5 Mistakes Youre Making In Your Video Interviews

5 Mistakes You’re Making In Your Video Interviews Video interviews are a growing trend among hiring managers, with almost 70 percent of HR officers noting that they use video interviews “very often.” Video interviews, conducted over services like Skype, save time and money for companies, but they can also be challenging for jobseekers to navigate. Most people don’t have a lot of experience speaking so formally via video and tend to make mistakes that can detract from what they are saying â€" something that no one wants during a job interview. Since there is a good chance that you’re going to be invited to interview via video at some point in your career, take time to practise and avoid these five common mistakes. Mistake #1: Not Setting the Stage When you’re interviewing via video, prepare the technical aspects well before the interview date. You do not want to discover that your webcam turns your face purple or that your microphone makes you sound like you’re speaking from the bottom of a well when this interview is taking place. Test your equipment to confirm that it works and that you can quickly and easily make adjustments on the fly if necessary. If something isn’t working, you’ll have time to get new equipment or find an alternative solution. It’s not just equipment that’s of concern, though. Pay attention to what is visible in the background so it’s consistent with your personal brand. You don’t want to be sitting in front of a poster glorifying crime when you’re explaining why you chose to pursue a MSCJA degree or other law enforcement credentials, after all. The best background is neutral, that doesn’t detract attention away from you. Hang your degrees on the wall or display awards to subtly remind the interviewer of your achievements. In addition, eliminate distracting background noise. Interview away from other people and pets, put a note on the door asking delivery people or visitors not to ring the bell, turn off loud fans and put your phone in silent mode. Mistake#2: Not Making Eye Contact Interviewing on video makes it more challenging to maintain eye contact with the interviewer. Naturally, you will want to look at your monitor or computer screen so you can see the interviewer’s face. The problem is that when you look at the screen, what the person on the other end sees is you looking down or to the side â€" not looking at them. Instead, while it may feel awkward, you need to look straight at the camera when speaking and listening. This way, it appears that you are making eye contact with the interviewer, and you’re engaged in the conversation. Mistake #3: Not Paying Attention to Body Language Not only is it important to maintain eye contact, you need to be cognizant of your overall body language as well. When you’re interviewing via video for the first time, your discomfort is likely to show in your body language. Take care to stay within the frame, and avoid leaning or gesturing in ways that take you out of the frame. Avoid making too many gestures or fidgeting, as the microphone can pick up even small movements and muffle the sound of your voice. Above all, remember the body language rules that apply to all interviews: Smile, lean forward to project interest and avoid frowning, furrowing your brow or other expressions that indicate boredom, confusion or disinterest. Mistake#4: Going too Casual Because video interviewing is a relatively new trend, many jobseekers make the mistake of treating the video interview too casually. There is a perception that video interviews aren’t as serious as in-person meetings and that if the company was really interested, they would have you come in. While some companies do conduct more casual informational interviews via video, by no means should you approach them with less respect and preparation than an in-person interview. Prepare for a video interview as you would any other, by dressing appropriately (and not just from the waist up), doing your research and developing some insightful questions to ask the interviewers. The video interview may be your only chance to make an impression before they make a hiring decision, so make the most of it. Mistake #5: Over-Rehearsing Just as bad as underpreparing is over-preparing for the interview, to the point where you sound like a robot when responding to questions. Be prepared to answer the most common interview questions, have a few examples to draw upon to demonstrate your qualifications, but don’t memorize a speech. You’ll come across as fake and dull, and you never want to be either of those things. Interviewing via video can be uncomfortable, but it can also be as effective as meeting in person. Prepare and practise, and your next video interview could lead to your dream job. 2

Understanding How to Write the Wrong G.P.A. on Resume

Understanding How to Write the Wrong G.P.A. on ResumeMany applicants write the wrong G.P.A. on their resume. They do this in order to get a good job application and therefore, many of them do not have to worry about this problem because of the reason that they work well in their companies.However, employers can easily look for mistakes in your resume if you are sure that you do not write the G.P.A. on it. Here are some examples of how people write the wrong G.P.A.If you do not write the correct GPA on your resume, it means that you do not have any extra-curricular activities or educational courses in your resume. To make it short, this means that you are not good at what you are doing. This is definitely a big waste and you should avoid this.If you write the incorrect GPA on your resume, you are seen as a lazy person because you did not spend enough time to get a good G.P.A. on your resume. In fact, employers might think that you do not want to work hard because you are not going to be so dedicated in your jobs.Even if you have a high GPA, it does not mean that you have all the best possible grades. For example, an A average GPA does not mean that you have no mistakes in your classes. In fact, you just did not have as many problems as someone with a G.P.A.On the other hand, if you use G.P.A. as a proof of what you are doing, it will be seen as some kind of sign of arrogance on your part. Employers do not like this kind of attitude because they donot want people who show themselves as arrogant.If you really need a job and you cannot afford to not have a G.P.A., you have to know that it is a huge investment that you will have to make. If you need to make it as soon as possible, you should not waste time and money on it. You should ask for a scholarship to fund it.In conclusion, it is clear that if you do not write the right G.P.A. on your resume, you will not be able to get a good job because employers will know about it. Therefore, if you really need a job, you should put effort to get it and not waste your time on something that does not really matter.

Failure Is Not an Option Is Total BS - Career Pivot

Failure Is Not an Option Is Total BS - Career Pivot Failure Is Not an Option is Total BS Those of us who grew up during the race for space are familiar with the phrase, “failure is not anoption.” Gene Kranz wrote the book Failure Is Not an Option: Mission Control From Mercury to Apollo 13 and Beyond. The phrase was immortalized in the movie Apollo 13. It was ingrained in our entire generation that failure is completely unacceptable. This belief gets many of us into trouble in our careers. We hang on for too long to failing jobs, careers, or businesses. I am going to tell you that, in today’s world, this is total BS! Failure is an option? I recently wrote two posts about my career failures: My 3 Biggest Career Mistakes Recovering from My 3 Biggest Career Mistakes I learned from all of these experiences. In fact, I learned more from these three experiences than any other within my career. What I learned was that, if I was going to fail, I should fail fast. This is totally counter to the way we were raised. We were raised that failure is unacceptable. We were raised to persevere. If you failed, you were simply not trying hard enough. We were raised during a time where the upfront investment to start a business was huge. Most people would need to get a significant loan to get started. If you were to fail, the financial and personal consequences would be very big. That is why most of us became employees. I was raised to be an employee and to go to work for a father-like company that would take care of me. Therefore, when I graduated from college with my engineering degree from Northwestern, I went to work for IBM. Listen to the most recent episode It was all about mitigating risk in my career. Now, it is about mitigating risk if you should fail. What I have learned is thatfailure is an option as long as you fail fast, limit your losses, and learn from each experience. Barriers to Entry Have Disappeared One big change is that the barriers to entry to start a new business have been reduced significantly. I have: Published two books without a publisher, and successfully sold a couple of thousand copies. Created a website and blog which garners over 10,000 visitors a month without a major capital investment. Created a highly recognizable brandâ€"Career Pivot. All of this was done with very small financial investment, but with a lot of sweat equity. I belong to several technology meetups where new companies are rapidly formed. They develop a plan to create an app. They sign up for Amazon Web Services, rent space at a co-working facility, and start developing the product. Total investment? Less than $10K. Ten years ago, the initial investment was probably closer to $1M or more. This is a totally different mindset than how most of us were raised. I had a discussion with a FranNet consultant a couple of years ago. He told me about the people he met in 2002-2004 who had been laid off after the dot-com bubble had burst. Many of them had a lot of money in retirement accounts. He told them never to put more than 10% of their net worth into a franchise. They could afford to take the risk but were terrified of failing. They were still too risk averse to take the chance. I want you to go back to the 1960s. If you were unemployed back then and did not find a job quickly, there was something wrong with you. Today, a massive percentage of the population has been touched by unemployment over the last fifteen years. Being unemployed is no longer a red flag on your record. In Silicon Valley, failure is a badge of honor. Check out this article in Inc. Magazine: Why Silicon Valley Loves Failure. If that does not change your perspective, well… Lessons Learned Here are some things I learned from my career failures: Always have a plan B. Be prepared! Should you fail, you will have a fallback strategy. If you are going to fail, fail fast. Do not hang on just because you can. Learn from every experience. Failure is only bad if you do not learn from the experience. In today’s world of low barriers of entry, “failure is not an option” is total BS! Am I full of it? If you think so, tell me why in the comment box below. What have you got to lose? Remember failure is an option as long as you fail fast, limit your losses, and learn from each experience. Marc Miller Like what you just read? Share it with your friends using the buttons above. Like What You Read? Get Career Pivot Insights! Check out the Repurpose Your Career Podcast Do You Need Help With ...

First Sign You Need Career Development Dying Moose Noises - Wolfgang Career Executive Coaching

First Sign You Need Career Development Dying Moose Noises - Wolfgang Career Executive Coaching I attended a workshop on career development recently and the topic of employee engagement came up. One participant mentioned that her co-workers can tell when she is stressed out, overwhelmed or otherwise disengaged by a noise she makes when she sighs. She described the sigh as ‘the sound of a moose dying.’ This brought a lot of laughter and empathy to the room, mostly because we have all been there. In our own ways, we have all made the dying-moose sound related to our career development. Can you relate to this woman? If so, there are two steps to determining how seriously you should take these signs. First, get your hands around the size of the issue. Second, determine your steps for making a correction. Find out if there is a larger problem here The dying moose sound is her ‘tell’. It’s the symbol that something is not right and she needs to adjust. This might mean she needs a small change. She might need to meditate or deeply breathe for a few minutes, go walk around the building, play her favorite song or something else that helps relieve the feeling of stress, feeling overwhelmed or disengaged. OR, this might mean she needs a bigger change. I am not her coach. If I were, I would wonder things like: How frequently does she notice the sigh? What types of activities or interactions are causing her to feel stressed, overwhelmed or disengaged? Where does the sigh happen? Only at work, or is it something her family members notice? Is this a new feeling or has she experienced it in past jobs? What changes in her job (or her life) have contributed to the feelings? Get back on track with your career development This sigh, while humorous to others, is a sign that something needs to shift. It is a fundamental part of managing our career and keeping up with our own career development work. This individual has a level of self-awareness to know something is not right. It now requires some inner reflection and exploration to really understand what is going on and what steps need to happen to make a change. What career development steps do you need to take? Look at your answers to the questions above and drill down into the reasons behind your feelings about your job whether those are reasons you love your job or reasons you dont. Career development, on a basic level, means finding ways to move your career towards the things that make you happy. Do this a few times per year to adequately manage your career. I wish we all had such an easy ‘tell’ when our career felt out of alignment. We all have the ‘tell’, but for some it is hidden much more. I would encourage you to regularly have a career check-in with yourself to understand what is going well and where you have challenges. You may identify some areas for change before the sound of a dying moose is ever uttered. Do you have a tell when you are overwhelmed or stressed? Please share, even if it doesnt remind others of a dying animal. ??

How to Find Your Sweet Life

How to Find Your Sweet Life Photo from Time Out New York Im guest posting on Lolalina today about how to find your sweet life, and yes, it involves homemade salted caramel pretzel ice cream from the cart above (which is about 5 blocks from my apt. Danger!). A big fat Mazel Tov to Laura her husband Benny on the birth of their son, Bixby James! ************************************************************************************************************** Im on vacation this week, my clients are taking over with their Show Tell! Keep coming back for new guest posts giveaways! Get Danielle LaPorte’s Nuggets of Genius in your own home, on your own time.   The Digital Firestarter Sessions from my “cult leader” have launched! What’s your Joy Equation? Find out with Molly Hoyne’s Pay-What-You-Can-Afford Program!